Kids in ‘Netflix Only’ Homes Saved from 230 Hours of Commercials a Year

Re:Kids in ‘Netflix Only’ Homes Saved from 230 Hours of Comm... by nuclearchicken on Friday December 22, 2017 @04:21PM (#15991026)

Product placement is difficult in the shows I watch most: The Walking Dead, Fear the Walking Dead, Vikings. Luxury items don't and didn't exist in the aforementioned shows.

I watch TV sitting with a laptop. I mute during the commercials and look at whatever for 2-3 minutes and return to watching. Done this for decades.

I will likely go straight Internet connection in 2018 once I figure out how to get BBC and BBC America.

[ Parent | on HN ]

Re:Kids in ‘Netflix Only’ Homes Saved from 230 Hours of Comm... by niftich on Friday December 22, 2017 @04:52PM (#15991212)

The Walking Dead had a longtime product placement deal with Hyundai. Although it was much ridiculed, much of the point of product placement is to cause positive associations to be made between the product and the setting.

Many people may not have thought of a Hyundai as a rough-and-tumble kind of car, but seeing it in such a setting normalizes that association ever so subtly, not unlike why repetition is an effective strategy to commit something to memory.

[ Parent | on HN ]

Re:Kids in ‘Netflix Only’ Homes Saved from 230 Hours of Comm... by nuclearchicken on Friday December 22, 2017 @05:17PM (#15991371)

Good point. My brother, a veteran, will not own a Kia because of the Killed in Action acronym. I cannot blame him.

[ Parent | on HN ]