I have no trouble believing you. I'm in the financial industry, although as an IT guy and not a finance one, but I gave back that utter abomination of the Lenovo Carbon X1 second generation because of the atrocious keyboard (touchstrip, ESC relocated, Tilde relocated, "split" Del/Backspace key etc).

Same reason I won't buy the new Macbook pro - they fucked with the ESC key, they instantly stopped existing as a viable product for me.

At no point did I suggest messing with their keyboard - just give them better visualization possibilities.