Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads

Re:Dozens of Companies Are Using Facebook to Exclude Older W... by TheSmiddy on Wednesday December 20, 2017 @11:06PM (#15976359)

At college career fairs you're selecting for people who are graduating with a relevant degree, there is no age requirements for attending college so a 55 year old who is just completing their bachelors could well be one of the people you recruit.

Just because the environment you advertise in is inherently skewed young doesn't make it discrimination, explicitly preventing people of a certain age from seeing your ad is.

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Re:Dozens of Companies Are Using Facebook to Exclude Older W... by harryh on Wednesday December 20, 2017 @11:43PM (#15976497)

explicitly preventing people of a certain age from seeing your ad is.

But that's not what "you" are doing. All these jobs are public. Every company in America has a jobs page that anyone of any age is free to look at.

What you are doing is not paying money to force your ad in front of people in a certain age.

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Re:Dozens of Companies Are Using Facebook to Exclude Older W... by lionelione43 on Thursday December 21, 2017 @01:00AM (#15976777)

You bring up a good point. If you choose specifically to advertise to a specific demographic, can you be fined for NOT advertising to another? Is a company that puts a job offer ad in a men's or women's magazine breaking the law?

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Re:Dozens of Companies Are Using Facebook to Exclude Older W... by evgen on Thursday December 21, 2017 @04:21AM (#15977493)

Does the men's or women's magazine explicitly work to prevent people of the other gender from being able to read its articles? You can legally pick an environment/medium in which to run your ad that may have a specific demographic, but when you get to explicitly set viewership then you have to be much more careful.

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