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A comment on Google will turn on native ad-blocking in Chrome on February 15. Parent comment

Re:Google will turn on native ad-blocking in Chrome on Febru... by colanderman on Wednesday December 20, 2017 @12:58PM (#15972009)
> set by the tv channel and the broader regulation.

Which is key. Television ad regulations aren't set – and enforced – by the dominant advertisement broker.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by user5994461 on Wednesday December 20, 2017 @02:00PM (#15972623)
The channel can refuse to play any ad for any reason. They standards are partially set by the channel.
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Re:Google will turn on native ad-blocking in Chrome on Febru... by colanderman on Wednesday December 20, 2017 @06:29PM (#15974877)
...who is not the broker.
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Re:Google will turn on native ad-blocking in Chrome on Febru... by user5994461 on Wednesday December 20, 2017 @06:58PM (#15975083)
Let's get back in times when there was TV but there was no regulation yet. A channel surely had to be the broker and set the standards.

Internet is young. There will be some regulations and standards, eventually.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by colanderman on Friday December 22, 2017 @01:30PM (#15989694)
Online advertising has existed for over 25 years. [1] Online ad brokers (i.e., competitors with Google) have existed for nearly 20 years. It is incredibly disingenuous of you to pretend as if Google is in any way "forced" to play both gatekeeper and ad broker, like no-one else is trying to compete in that space. Developing Chrome was a deliberate choice by Google to position themselves to own the means by which users consume ads, search (ads), and video (ads).

[1] https://en.wikipedia.org/wiki/Online_advertising#Display_ads

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