They really are.
You seem to be effectively saying "well, if they can get away with it there's nothing wrong with that"
>> they are not charities or social organizations here to make the world a better place, they are here to make money for their shareholders.
There's a lot more to it than that, we are not a pure, unfettered capitalistic society in Europe.
Uber is a US based company and will try to follow the capitalistic model as much as possible unless restricted by local laws. I would never make an assumption that a US based company's goal is to do good. Assume they are out to maximize profit no matter where they operate. If they seem to do good then there is a driver in their business model where this leads to more profits than doing bad.
In this case I'm not sure I am - if there are laws that companies need to follow, even if they are not always strictly or consistently enforced, I would consider it the legal obligation of a company to follow them.
I think the EU is doing the right thing. It sometimes takes a while for government laws or competition to catch up and balance out issues, but I don't for a second think that any company is going to play nice if it does not have to.