It would be silly because everyone knows what an iPhone is. Not everyone knows what Magic Leap is. When I first saw it I couldn’t figure out what it was. Bad website.
You seriously can’t tell it’s a AR/VR headset by looking at a guy wearing glasses with two wires coming out of it?
You may not know what MagicLeap - the company - is, but you certainly don’t need to be told it’s a AR/VR headset.
I agree with obscure random crap that shows up on HN and takes forever to figure out what it is. This isn’t one of those cases. It’s utterly obvious.
Look at Apple’s full iPhone landing page. It’d be silly to explain at the top “iPhone is a wireless digital communication device.” It’s obvious that dude is wearing glasses that look like AR/VR headset. You ain’t gotta spell it out for people.