This kind of thing drives me crazy! But, for a small project that’s not obvious to anyone - this makes sense.
Look at Apple’s full iPhone landing page. It’d be silly to explain at the top “iPhone is a wireless digital communication device.” It’s obvious that dude is wearing glasses that look like AR/VR headset. You ain’t gotta spell it out for people.
It would be silly because everyone knows what an iPhone is. Not everyone knows what Magic Leap is. When I first saw it I couldn’t figure out what it was. Bad website.
You seriously can’t tell it’s a AR/VR headset by looking at a guy wearing glasses with two wires coming out of it?
You may not know what MagicLeap - the company - is, but you certainly don’t need to be told it’s a AR/VR headset.
I agree with obscure random crap that shows up on HN and takes forever to figure out what it is. This isn’t one of those cases. It’s utterly obvious.
I agree whole heartedly. You’re doing a very bad job with your copy if I don’t know what you’re selling within the first 3 seconds of seeing your copy.
Just as bad on my iPad. The in-app browser hung and froze for a good twenty seconds. After it unfroze all the images were in a fuzzy low resolution and it took me an embarrassingly long amount of time (a couple of minutes, at least) to figure out what the heck it was all about.
Re:Magic Leap One
by radicalbyte on Wednesday December 20, 2017 @03:04PM
(#15973240)
Just as bad on the PC, I'll just check this thread in an hour and the top post will tell us what it's about (and why such a poor site is #1 story).
Its about move VC funding, thats all you need to know.
What's this site about? What's the product?
I understand that designing a website is tricky, but - to me - this site seems an example of something aesthetically pleasing, but very cryptic from a content point of view.