This is difficult because taxpayers often take a dim view on their money being spent on marketing government programs. Unfortunately with large companies advertising directly against programs that often run contrary to what is in the public interest, it is arguably in the public interest to market public sector programs.

This issue being what is the difference between this and tax payer funded propaganda...? It's a tough area of discussion by any stretch, but its become clear that advertising/informing the public is kinda needed to offset the campaigning against public programs from large industry.