If TBM costs are 50% of total cost, no amount of TBM cost reduction can achieve the 90% cost reduction goal - it clearly has to be combined with other strategies.
I believe it's clear that the author believes that these other strategies (all of which is probably project management based strategies) should be engaged with first, before falling down a path of throwing capital and R&D at cost reduction mechanisms (reduction of tunnel diameter for example) that may have significant technical and long-term short comings.
I mean, the entire blog post is just telling Americans what Americans kind of know - Large American government contracts are often poorly managed and executed (for whatever reason), and that reaching for a technological magic bullet is unlikely to achieve what we want.