It doesn't help that they broadcast everything twice, because some of their older receivers have different frequency ranges from before the merger.

I think they could do a lot better if they used their modern position to their advantage. Most receivers are in cars, and many cars are coming with always on internet. Hook up to that and a) report on coverage deficiencies, b) fill in from internet streaming when in poor coverage areas, c) get metrics on listener numbers so things that nobody hears can be dropped, d) use streaming to boost bitrate.