> We should really be pushing for structural separation and ownership rules of communications infrastructure, which I suppose is the end game of net neutrality anyways.

Right: eliminating the synergies between owning content and owning ISPs makes it so there is little reason for a firm to want to be both an ISP and a content provider; it won't instantly cause existing combined entities to split up, but firms seeking to concentrate on lines of business with natural synergies will eventually head that way.