Re:Creating Web Traffic “Out of Thin Air”
by eli on Wednesday December 13, 2017 @03:48PM
(#15917526)
I think this sort of stuff resolves on its own in time. Eventually the marketers actually paying for bogus ad impressions look at a spreadsheet and notice that the despite strong numbers, these ads aren't translating into sales or new user signups or increased brand awareness. And then they pull the plug and put their ad dollars elsewhere.
[ Parent
| on HN ]
Re:Creating Web Traffic “Out of Thin Air”
by manigandham on Wednesday December 13, 2017 @04:19PM
(#15917756)
That already happens. Right now, net marketing spend of $1 still returns > $1 in sales or whatever value metric the marketer wants - so in effect all the fraud is already priced in.
The problem is that the price is inflated and passed down to consumers so there is still strong motivation to actively combat ad fraud, at least until the cost of the combating is more than the savings, but that's a long way off.
Re:Creating Web Traffic “Out of Thin Air”
by eli on Wednesday December 13, 2017 @04:48PM
(#15917978)
Presumably a competing ad network with less fraud will provide even better returns and dollars will migrate there.
Re:Creating Web Traffic “Out of Thin Air”
by manigandham on Wednesday December 13, 2017 @04:57PM
(#15918039)
Most ad network campaigns are bought through politics and relationships, especially all the branding objectives which are a majority of the market, so it's not that simple.
Performance marketers are definitely more sensitive but they're happily served by Google and Facebook for now.