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Re:Creating Web Traffic “Out of Thin Air” by eli on Wednesday December 13, 2017 @04:48PM (#15917978)
Presumably a competing ad network with less fraud will provide even better returns and dollars will migrate there.
Re:Creating Web Traffic “Out of Thin Air” by manigandham on Wednesday December 13, 2017 @04:57PM (#15918039)
Most ad network campaigns are bought through politics and relationships, especially all the branding objectives which are a majority of the market, so it's not that simple.

Performance marketers are definitely more sensitive but they're happily served by Google and Facebook for now.