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Re:No need to pinkify – Girls get interested in tech because... by ucaetano on Wednesday December 13, 2017 @01:22PM (#15916192)
> People don't avoid things because of future negative experiences

Oh, people do, all the time. How many times have you avoided doing something because of the fear of pain, failure and shame?

It isn't a marketing problem.

http://www.randalolson.com/wp-content/uploads/percent-bachel...

Re:No need to pinkify – Girls get interested in tech because... by ThrustVectoring on Wednesday December 13, 2017 @01:56PM (#15916498)
That's exactly my point. The fear of the future causes behavioral changes now, not the actual future, which hasn't happened yet and cannot affect your current self.