Indeed, he doesn't really hide it; as his famous quote goes, "They 'trust me'. Dumb fucks."

True, I just meant that he doesn't really acknowledge the harm that it does. Oh well, at least people are becoming more aware of it.

I guess it's sort of like a fast-food restaurant owner telling the customers that the food isn't healthy. What's the point? Everyone probably already knows that, and they'll eat it anyway (for various reasons).

Facebook (and other social media sites) is like the digital version of a fast-food restaurant. And luckily for them they have 2 billion users eating it, so there is a lot of peer pressure on others who'd rather not eat to go there anyway because their friends are there.

I guess a drug dealer also can justify their line of work by saying that they are merely providing the means for a customer to obtain something that they like.