Apple isn't that alarmed by it. The artists have been leaving for a long time. Creative Cloud and Office 365 were the final nail. Apple is still selling increasing numbers of laptops every year. Apple hardware has lagged for those kinds of workloads for like 6 years.

The only video production houses I know still using Apple only buy it because the people in charge of purchasing either are 10 years out of date or they want their clients to see all the slick, expensive hardware they have around the office as a truth signal.

The market has proved that Apple doesn't have to care.