Re:If your iPhone is slow, try replacing the battery
by busterarm on Sunday December 10, 2017 @12:54PM
(#15892526)
Apple isn't that alarmed by it. The artists have been leaving for a long time. Creative Cloud and Office 365 were the final nail. Apple is still selling increasing numbers of laptops every year. Apple hardware has lagged for those kinds of workloads for like 6 years.
The only video production houses I know still using Apple only buy it because the people in charge of purchasing either are 10 years out of date or they want their clients to see all the slick, expensive hardware they have around the office as a truth signal.
The market has proved that Apple doesn't have to care.
Toshiba isn't what I see in enterprise environments... there I see HP and Dell, but especially Lenovo/Thinkpad.
> It is absolutely not profitable for them to divert attention to low volume products. The opportunity cost lost is enormous.
I agree with you on the general point. The problem and danger for Apple is: their initial success and brand was built by artists (no matter if photo, video or audio) and designers where the performance of Apple equipment pretty much left Windows based systems dead in the water. When these professionals jump ship to Windows, the appeal of Apple as "hip" and "modern" gets lost.
Apple does not have much time left to prevent this - people doing heavy loads like 4K or 8K video work are already jumping ship left and right where possible (of course, anecdata rather than scientifically valid data, but the trend is alarming) because Apple equipment fails to deal with the requirements on every front... especially as more and more video production shifts to 4K.