If you believe in wealth distribution, then richer coastal or urban areas should help out their brethren in the rural areas and spread the money around. It's when those rural brethren then attack the better off coastal / urban folks as stealing their money that things become problematic.
And then complain about being the neglected or down-trodden ones.
As far as what I prefer: I have no issue subsidizing rural areas, within reason. I support everyone having access to basic infrastructure, healthcare, and education, regardless of where they live. Beyond that, there's no particular reason for government to provide incentives to live in one or the other; let the market sort that out.
NY-SAFE is a good recent example of the city doing one thing despite the objection (as opposed to apathy) of everywhere else.
But in the USA, just as coastal areas subsidize inland areas, typically urban areas within a state subsidize the rural areas. Definitely true of California counties, and I'd be very surprised if this wasn't true of any particular state.