To quote wikipedia: >An Extended Validation Certificate (EV) is a certificate used for HTTPS websites and software that proves the legal entity controlling the website or software package.
[1]: Not really important for this discussion, but slightly relevant: For some reason Twitter uses both EV and non-EV certificates depending on geolocation.
ps: I'm getting some downvotes for my view on this, but little in the way of arguments. I'm happy to be corrected. Am I coming off as an asshat on this?
I don't think you can make the argument that businesses don't adopt EV because that'd expose them to legal risk. That's just doesn't fit into my understanding of how the law and courts work. I'm not aware of any evidence or precedence that would support this, and the EV guidelines don't mention anything of this nature either.
Not to sound too harsh but I don't care about making the user 'feel' anything. I want to make them more secure.
An ev-cert tells the user that the operator of a site has taken pains to make themselves legally accountable, and have confirmed details about juridistiction, legal entity, liason, etc. to the CA, which in turn connects cryptographic non-repudiation to legal non-repudiation (i.e. a signature).
All this is to state that with EV, every http response is basically signed and dated by the legal organisation that operates the site (grossly simplified, but sufficient for this argument). This signals where and how any dispute is to be arbitrated and settled (officially, and possibly legally), and conversely how seriously the security and integrity of the interaction is considered.
The ev-cert acknowledges legal exposure, and therefore it also informs users of legal exposure.
I see what you're saying but I can't see where this would happen whilst the user has the browser window open showing EV information. If Twitter leaks your data you'd likely get an email notifying you or watch it on the news and then take action as a result of that.
The EV-cert doesn't help twitter or facebook (other than making them seem more trustworthy), it doesn't provide any extra cryptographic or operational security, it helps the user better ascertain who is accountable and where when the shit inevitably hits the fan.
If twitter compromises your account details, you can change your passwords. If your (E-validated) electronic banking service compromises your account details, you can sue.
EV is laborious for social reasons (and some technical reasons ofcourse, nobody likes ASN1 extensions etc.), your effort to secure and validate a service is proportional to your stake in the transaction.