It is fun. As for how I got into it, I got hired for a different role (test engineer), proved myself in this role but also took on extra responsibilities outside my remit (I should note that I also had worked in various different technical roles in previous jobs). An opportunity came up to be a founding member of a new Business Analyst team and I took it, but because of the structure of the company I'm in I didn't leave the IT Development team fully, so now I sit somewhere between them. In the space of a week I can be doing data analysis, business analysis, software testing, software development and user training. The hours are long, but I'm seeing improvements in the business culture gradually coming in as a result of this work, which is satisfying.