Re:Is Filecoin a $257 million Ponzi scheme? [pdf]
by pavlov on Thursday November 30, 2017 @12:03PM
(#15817305)
That's just a question of recognizable design and enough marketing spend, i.e. branding.
It's well known that people pay a major premium for things solely because they have words printed on them like "Calvin Klein", "Guess?" or "YSL". Jewelry branding is actually easier to make visually recognizable than clothes.
Re:Is Filecoin a $257 million Ponzi scheme? [pdf]
by Retra on Thursday November 30, 2017 @08:14PM
(#15821185)
People don't pay a premium for the label, they pay a premium for the middlemen who host the label, because that is a presumably exclusive group and culture that they have access to.
It's well known that people pay a major premium for things solely because they have words printed on them like "Calvin Klein", "Guess?" or "YSL". Jewelry branding is actually easier to make visually recognizable than clothes.