Definitely interesting. It's an especially strong proposition these days, when cybersecurity and privacy are so heavily emphasized. My main concern is that I am not convinced that this route can be monetized. Wish the author fleshed this out further.
In the post, the author outlines a strategy which Snap can use to regain its relevance and importance in the social space. The author mentions how Snap can rebrand itself as a "self-expression company" that respects users' humanity.
Interesting to see Snap taking steps in this direction.
[1]: https://exponents.co/snap-facebook-key-competitive-strategy/