You underestimate how difficult it is to work with at least some software companies, how expensive it is, how difficult negotiation it takes to convince quite a few nerds that user actually has business case for that requirement. And many software companies produce poor quality and are very slower then necessary despite using all buzzwords and all nighters. Managing even outsourced projects takes learning and expensive failures are nor an exception. All in all, the software we all collectively produce is still very expensive and unreliable.

Even absent that, it is difficult to explain what users need to coders who have zero idea about the domain. Unless it turns out they are the kind that just know user is idiot the moment she has different opinion on her own job, in which case expect needed time to tripple.

The homegrown excel is awesome analysis once the company decides to move on. It is concrete, you can generate test cases from it, it has features.