The systems they build and own might have a handle on the feelings of the electorate, but the people don't. Zuck builds walled hundred million dollar mansions on "stolen" land in Hawaii, while the people he "stole" it from complain about it on Facebook. Its one thing to know what people are mad about; its another to empathize and try to fix it, and you can't fake empathy. People see right through it.

> you can't fake empathy

I disagree partly, faking empathy and goodwill is a cornerstone of manipulation in politics. However, I agree it's not a long-term strategy and over the medium-term (months not years) people will learn to see through it. Some people are more transparent than others in this regard.

Ronald Reagan? The actor???