> the content providers may choose to build new carriers of their own

Oh sure. Suppose I'm about to found yaymoviesyay.com to compete with Netflix. I learn that if I don't pay Comcast, its subscribers can't use my site. Same deal for AT&T and Charter.

Before this rule change, my cost to do business was "hosting costs."

Now it's either:

    A) hosting costs + payola to ISPs
    B) hosting costs + cost of building my own last-mile network

Guess how likely I am to start that new business?

    A) Super incredibly unlikely
    B) Ridiculously unlikely
    C) Extremely, ludicrously unlikely