In London there are adverts on the steps I walk up on the underground. The busker spots are "sponsored". It's like the Clockwork Orange "aversion therapy" in terms of making you watch. I'm very aware of what the media is doing but it has to get through on some level. Much of advertising is telling you that you are incomplete and product x will complete you / cement friendships etc. Of course that is crap, but even just being told the first part has to have an effect.