Less interesting as an investment vehicle, maybe. If cross-cultural interest in the phenomenon hadn’t yet been proven out, it might still hit an adoption cap at the boundary of the originating culture, and so stop growing.

> I doubt chinese players watch american streamers en masse, or vice-versa.

I agree. But are there any streamers who make use of live closed-caption transcription + translation services, the way broadcast news does? It’d Be interesting to see if just removing the language barrier would remove the culture barrier, or if it’s more fundamental.