I recently attended a marketing conf, and Electric Arts employees were so pround of ripping of so called whales and their gamification and gambling features in their new Triple-A games. They guys I spoke with had no clue about games, they were not gamers. They said it's all about statistics, KPIs and marketing.

Remembering the 1980s and 1990s era of awesome Electronic Arts games (their games were really arts), it's so tragic.