A/B test of banner ads vs. traffic

Re:A/B test of banner ads vs. traffic by spc476 on Sunday November 12, 2017 @06:24PM (#15683124)

Up until a week ago, I had an Amazon banner on my blog. When I set it up (about a decade ago), you had the ability to specify a search term in the URL of the banner, and I used this. For each post, I would have a targeted search term to use to display the Amazon banner.

Sometime in the past month or two Amazon got rid of that feature and so I was only getting a generic Amazon sales banner. I'm not sure why they changed, but they did, and I removed the banner. Thanks Amazon.

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Re:A/B test of banner ads vs. traffic by zerocrates on Sunday November 12, 2017 @08:29PM (#15683591)

They probably determined your page-relevant term was just getting in the way of their killer machine-learning tuned strategy of showing ads for the last thing the user happened to look at.

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Re:A/B test of banner ads vs. traffic by colechristensen on Monday November 13, 2017 @12:37AM (#15684528)

Or better, slight variations on the most recent purchase

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Re:A/B test of banner ads vs. traffic by spc476 on Monday November 13, 2017 @04:10AM (#15685257)

If it was a banner of products related to previous purchases, okay, I can see that. But the banner was just a generic "Shop at Amazon!" Lame.

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Re:A/B test of banner ads vs. traffic by yeldarb on Monday November 13, 2017 @09:18AM (#15686652)

Do you use Ghostery or other “do not track” tools? It’s possible your users were seeing something different

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Re:A/B test of banner ads vs. traffic by spc476 on Tuesday November 14, 2017 @12:03AM (#15692810)

Nope. I have no ad blockers installed. I also checked the Amazon affiliate website and the new banner ads (at the size I wanted) no longer have the option I was used to.

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