Snapchat has been the number 1 social media app in US, UK, Canada and France for most of this year (above Facebook app and Instagram). Whoever says Instagram is murdering it is getting his facts wrong.

When Instagram/Facebook quotes its numbers, they are worldwide user counts. Snapchat is mainly only used in US, UK, Canada, France, Germany which have around 600 million people. This compared to India, SE Asia, Brazil, Africa where Snapchat is virtually non-existant. Users in developed countries are 10 times more valuable based on ad dollars. Hence, I find the comparison of raw user numbers to be an unfair comparison.