Re:Measuring UX with Google HEART Framework
by tobr on Friday November 10, 2017 @03:46PM
(#15672864)
I don't think you're talking about measuring UX. You're talking about quantifying the business value of UX.
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Re:Measuring UX with Google HEART Framework
by ThomPete on Friday November 10, 2017 @05:08PM
(#15673465)
No I am talking about not being able to measure UX unless you can quantify it. Otherwise it just becomes "what is art" discussion.
Re:Measuring UX with Google HEART Framework
by nailer on Saturday November 11, 2017 @05:13AM
(#15675717)
Yes but conversion isn't the only metric.
For a newspaper, you could also have whether users feel more informed, whether they are more informed, etc.