Re:Measuring UX with Google HEART Framework
by tobr on Friday November 10, 2017 @03:46PM
(#15672864)
I don't think you're talking about measuring UX. You're talking about quantifying the business value of UX.
Re:Measuring UX with Google HEART Framework
by ThomPete on Friday November 10, 2017 @05:08PM
(#15673465)
No I am talking about not being able to measure UX unless you can quantify it. Otherwise it just becomes "what is art" discussion.
Re:Measuring UX with Google HEART Framework
by nailer on Saturday November 11, 2017 @05:13AM
(#15675717)
Yes but conversion isn't the only metric.
For a newspaper, you could also have whether users feel more informed, whether they are more informed, etc.
Otherwise, it just becomes an art discussion which can be amusing but hardly something you can build a business on.