Measuring UX with Google HEART Framework

Re:Measuring UX with Google HEART Framework by chicken_little on Friday November 10, 2017 @03:32PM (#15672729)

That's a little overly simplistic. You can increase conversion rates at the expense of user experience, increasing churn and lowering long term LTV. Depending on the metrics you're measuring it can go completely unnoticed.

[ Parent | on HN ]

Re:Measuring UX with Google HEART Framework by ThomPete on Friday November 10, 2017 @05:15PM (#15673524)

So when you sell UX to a client you would tell them to not worry about conversion because you give the user a better experience?

I am not against having personal opinions about what good UX is, but the idea that you can measure UX if you don't have measurable metrics is nothing but a marketing idea.

[ Parent | on HN ]

Re:Measuring UX with Google HEART Framework by goldenkey on Saturday November 11, 2017 @06:37AM (#15675940)

Its about tricking the user vs not tricking the user, and everything between. Churn can be as simple as a user aborting or clicking back right after they commit a certain action. If you don't measure confusion you'll fail to reduce it.

[ Parent | on HN ]

Re:Measuring UX with Google HEART Framework by ThomPete on Saturday November 11, 2017 @07:58AM (#15676150)

Which are all measured and via conversion metrics (I am talking about conversion in it's widest possible interpretation)

[ Parent | on HN ]