That's not an accurate summary at all. The message of the article is that good CEOs set a direction and then act as an immutable rudder with the aim of ensuring that the organisation stays pointed in that direction.
Doesn't a rudder...steer?
Ah, good question. The point is not that the CEO doesn't make any changes but that he/she makes changes to keep the overall direction constant!
Re:CEOs don't steer
by token_throwaway on Friday November 10, 2017 @08:41AM
(#15669775)
You're completely right. And either way it's about $0.05 of old insight.
How is that unlike a president? He builds a cabinet, outlines a vision and expects his staff to create and execute policy to achieve that.
A president, as the head of the executive branch, is the chief executive officer, by definition, isn't he/she?
This was horribly written. Succinctness is a virtue.