There is a lot of double think today around issues of fairness and justice, most of it lends towards enabling ideas consistent with movements towards centralizing powers, and authoritarianism. Small business enthusiasm--consistent with individual determination, responsibility, democracy, and consumer rights & choice--is just passe. No one is tweet storming about "small business rights."

Or, let's just go trip over all the homeless on the way to work in the Bay Area while tweet storming about the imminent dangers of mansplaining to society.