Most reviewers (and people) don't appreciate color fidelity. Jon Gruber was just talking about how Google spent the time/effort to make the colors of the Pixel display more accurate and natural, and then people complain they don't "pop" and look as good as the super-saturated colors on other android phones.

>>> Most reviewers (and people) don't appreciate color fidelity

It's not about "appreciating". It's that it doesn't matter. Everyone talked about retina resolution, then about "true colors".

Today we have Samsung making all the screens.

The point is, nobody except professionals care.

I very much care.

The colour reproduction on Samsung phones is just awful after spending so much time on MacBooks and iPhones. Over saturated and as you increase brightness it washes everything out.

I spent time with the iPhone X today so can comment on the screen first hand.

What makes the screen different is that the colours aren't oversaturated like Android phones. It was identical to the iPhone 8 screen (LED) only significantly brighter.

From what I've read what makes it better are things like the reduced blue-shift that occurs when moving the phone and the significant reduction in burn-in effect. But what most people will think is that it is the colours that make it better. Even though that could largely be software.