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Re:Tesla posts big loss, cuts production of Models X and S t... by dzdt on Wednesday November 01, 2017 @06:47PM (#15606175)
It is a part of their core product differentiation. They can get better performance and longer battery life by owning the hardware design and OS design and being good at it.

Apple in particular understood lomg before competitors that battery life is an extremely important real world metric. Doing their own SOC helps them optimise that.

Re:Tesla posts big loss, cuts production of Models X and S t... by peoplewindow on Wednesday November 01, 2017 @07:27PM (#15606457)
Seems like revisionism to me? Before the iPhone/smartphones in general, battery life on a mobile phone of a week was not uncommon. One of the first criticisms of the iPhone was that you had to charge it every night. I'm not sure I'd say that they had some unique insight into the importance of battery life.
Re:Tesla posts big loss, cuts production of Models X and S t... by sah2ed on Thursday November 02, 2017 @02:36AM (#15608301)
Not revisionism. Prior to the launch of the iPhone, "smartphones weren't very smart" to quote Steve Jobs.

Anyway, you are comparing the battery life of touch-based smartphones with its non-touch predecessor which isn't a fair comparison. Besides, mobile phones that could last for a week from a single charge are definitely not considered smartphones, those are feature phones.

Re:Tesla posts big loss, cuts production of Models X and S t... by sgc on Wednesday November 01, 2017 @10:56PM (#15607480)
Batteries are part of Tesla's core differentiation as well. Even if one might argue they make too much in house, taking batteries on seems like a reasonable move to me.
Re:Tesla posts big loss, cuts production of Models X and S t... by drpgq on Thursday November 02, 2017 @04:24AM (#15608692)
I think Blackberry cared a lot more, but it didn't work out well for them.