"One of the most high profile examples of corporate meddling was the revelation last year that Coca-Cola had paid scientists to push the message that exercise was a more effective weight loss tool than cutting down on food and drink. The beverage giant went so far as to create a nonprofit called the Global Energy Balance Network to push the message that Americans spend too much time focusing on cutting calories, and not enough time exercising. Following an investigation by the New York Times, the nonprofit announced it was disbanding."