I prefer taking the opposite tack [+] with regards to simplicity: there is indeed such a thing as simple. Your business, on day one, is simple. It will gradually become more complex as you learn things and learn what the business needs, but you don't need to let the complexity coming down the pike scare you away from starting something today. (And compared to many businesses -- from megacorps down to a lot of the startups around here -- BCC is still pretty simple, even four years in. My best marketing strategy can be explained in three Powerpoint slides, all the code I have is under 10kloc, and the core customer need is pretty much unchanged.)
[+] Some day I will learn this English idiom properly, but until I do, thank you guys for correcting me on it.
Hopefully the context of it helps, taking "the opposite tack" is changing your orientation to reach towards the same goal on a different approach when you're getting off-course with your current approach.
If you take the opposite tack, then you may well find clean wind, or better wind, and you may also be able to approach them on starboard tack, forcing them to give way.
Don't follow your competitor - take the opposite tack.
It's impressive, to say the least, far more so than many of the 'my feature just got funded' items and if you keep at it you'll do very well in the long run.
Keep an eye on your savings, make sure you plan for rainy days as well, they're inevitable.
http://www.straightdope.com/columns/read/2950/whats-the-orig...
Favorite bit from the article: "Prior to running a business I ran a WoW guild. It was rather substantially more work and more drama than running a business, for dramatically worse loot."