The biggest takeaway I got from all this experience is that as a candidate I should not be intimidated by anything and should just be cool and myself, because there is so much randomness that trying to find reason in it will just make things worse. And ALWAYS negotiate as much as you can because your biggest raise is when you get hired.
That indicates the idea is not that someone who is a competent professional should pass without studying. The passively hostile whiteboard coding exams are more like a hazing ritual than an actual job performance test.
On reddit in threads about interviews I've already seen couple people discussing those strange tests where in many questions there are no obvious correct/wrong answers, like for example all presented shapes can in their own way fit in presented pattern.
This whole test setup is not cheap so one can at least hope they considered the issue of diversity? The other thing is did they actually tested which teams perform better in specific problem domain that interests them?
I once confronted a colleague who had refused a candidate because he couldn't answer a technical question. When I heard the question, I asked him "How many people in the current team can answer this?" (Hint: Only one). His response: "Yeah, but we told him to read the first 6 chapters of textbook X!"
So we denied him a job because he didn't do his homework.
e.g. if you have always done a whiteboard interview, then you've selected for people that do well in that type of scenario. Changing the question but keeping the format will likely just prove that those people are still suited to that type of task, but not that an otherwise good hire will be filtered out.
I'm not against whiteboard interviews or similar, but just pointing out that selection bias is an important factor here if you're judging effectiveness by comparing it to results for existing employees.
That's a fascinating idea that's never crossed my mind. E.g., how many current employees can pass whiteboard coding exams?