The crux lies in determining the boundary between education and quackery. The resurgence of antivaxxers, homeopathy believers and friends doesn't exactly help the case for deregulation here.
Google Trends suggests homeopathy is up a bit recently, but way down from its pre-internet peak.
https://trends.google.com/trends/explore?date=all&q=homeopat...
I'm talking about Germany here as I can't really speak for the US, where from 2011 to 2013 prescriptions rose 3.8% and OTC sales went up 23% (https://de.wikipedia.org/wiki/Hom%C3%B6opathie#Bundesrepubli...).
As for antivaxers, Europe as a whole has a huge measles problem which has risen in the last years (http://theconversation.com/whats-behind-the-sudden-rise-in-m...).
This is why we can't have nice things, the potential of abuse is just too high :(
> More education and
> empowerment is the answer,
> not less
More empowerment and more choice is why the US healthcare system is so damn expensive compared to the rest of the world.