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Re:Ask HN: We have a great team and capital but can't find a... by nostrademons on Monday October 30, 2017 @05:48PM (#15589218)
If you as an entrepreneur feel that the market is too crowded or commoditized, though, that's a very good signal not to enter it. Not because it actually is too crowded, but because you don't know it well enough to come up with a unique differentiator that will resonate with people actually in that market.

When you stumble across an idea that's actually viable, it feels like "Oh, why has nobody else done this yet? I better get it out there before the competition eats my lunch." It's very likely that you're actually overestimating the threat of competition, but that's because you have domain knowledge that makes the key differentiators of your product obvious to you but inconceivable to other entrepreneurs.

From your perspective, the idea was obvious and different, and that's why people use your product. From an outside perspective, you entered a crowded market and won it by being better than everybody else. The difference is in the level of detail with which you know the market. If from your perspective it appears to be a crowded market and you just need to be better than everybody else, you probably aren't going to be able to build that better product.

Re:Ask HN: We have a great team and capital but can't find a... by mindcrime on Tuesday October 31, 2017 @10:38AM (#15593544)
If you as an entrepreneur feel that the market is too crowded or commoditized, though, that's a very good signal not to enter it. Not because it actually is too crowded, but because you don't know it well enough to come up with a unique differentiator that will resonate with people actually in that market.

That's a fair point. The key, I think, is understanding when a market is susceptible to entry by another player. But part of making that judgment is understanding the different dimensions along which you can compete, which is why I find The Discipline of Market Leaders so valuable. That was the first book I read that really made the case that it isn't necessarily just about your product. Likewise Crossing The Chasm makes a pretty good case that you can always (well, almost always) segment a market to a degree that there's a place where you can compete.

Re:Ask HN: We have a great team and capital but can't find a... by mzzter on Monday October 30, 2017 @09:28PM (#15590495)
I agree with this, domain knowledge is underrated. However, sometimes it does take a risk-taking outsider to put several big picture pieces together initially. This isn’t to say one should just stay as an outsider once started. I’m thinking of those like Elon Musk, who have a larger vision and saw an industry as the right fit to make it happen, and then dove deep to learn the domain.

I’m sure there’s something in their diverse backgrounds that intersect in a way that solves a critical problem. For me, the thing that’s missing in their process is actually building a prototype and getting in front of a user to validate what they think they know.