I've thought at times about contacting the CEO or the board of the company to let them know that their executive might be screwing them out of tens (if not hundreds) of millions of dollars by being lazy and selfish, but I'm beginning to think that this is just the way it's supposed to be.

Maybe it's for the best that they don't make a smooth end-to-end ecommerce user flow, more money in common folks' pockets in Taiwan and Western Europe, and more money in the pockets of developers.