Matter of fact this should be read as a win for direct democracy and responsibility- you believe that you can get away with your rhetoric ? Well sucks to be you. People liked what you are selling.
I think this calls for stronger links between claims and actions. A stronger more automatic contract between the people voting and the people making the claims.
I think brexit was a monumentally sad moment, the cross roads between the old world and the new connected world. The resulting decisions based on emotions and a super biased media system results in brexit.
The media helps spread junk for political points and as revenue, and the new political class believes that they can get away with it. A belief bubble that requires treatment - via holding people to task for the words they used.
Bah. Who am I kidding. If it was so easy - it would have been done already