>The way to get better security is to let the free market system work as its intended: Equifax should die a painful death by the masses, if necessary piecemeal one lawsuit at a time until the company coffers have been emptied (and preferably any directors, agents, vested entities, and anyone else within a legally-defensible stone's throw). It may sound harsh, but that's life and life ain't fair.

I'm not sure that's a good argument for the free-market. We just have to suffer security breach after security breach until companies clean up? It seems like a total willingness to admit security failures in the first place where regulation could help us here.