Re:Don’t Build a Startup, Build a Movement
by nxsynonym on Wednesday October 25, 2017 @09:07AM
(#15549736)
Exactly. Companies need to stop pretending that they are selling their customers on "disruption" or "a movement".
Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.
If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.
If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.
Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.
If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.
If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.