Don’t Build a Startup, Build a Movement

Re:Don’t Build a Startup, Build a Movement by staticelf on Wednesday October 25, 2017 @08:44AM (#15549545)

This. Most people just want a well functioning product or service. Personally, I basically never want to join a "movement" just because I want to buy something.

[ Parent | on HN ]

Re:Don’t Build a Startup, Build a Movement by nxsynonym on Wednesday October 25, 2017 @09:07AM (#15549736)

Exactly. Companies need to stop pretending that they are selling their customers on "disruption" or "a movement".

Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.

If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.

If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.

[ Parent | on HN ]