That is a solid point. I am very interested in learning more about the revenue break-down here between ads and subscriptions. If you have access to any resources, pls fwd them on.

From my research, the average internet user generates between 11-31 cents in online ad buys a day. It seems the the numbers here are low enough that a decent % of online users would choose for that $ to go directly to a publisher in exchange for a clean reading experience. At least that is the theory.