Fantastic! The missus has also already started mailing the link out to all of her Grange Hall friends. The thinking is they'd buy subscriptions on behalf of their kids.
She's remarkably interested in the product, if that is a signifier for you. We are old, in our fifties, and financially secure. The vast majority of our friends are in similar positions.
I add this because it may help your marketing choices and, while anecdotal, she does seem intrigued and excited.
P.S. We called my grandmother on my Mother's side Mimmie before she passed away years ago. Scratching my head why I missed that one and thank you for the reminder.