Yeah they are king of the 90% price point and seem to use it as an anchor for uniform pricing on their whole bar range in Switzerland.

I think that gives the perception and benefits of being high end to the high volume but lower blends, but means the over 90s seem a bit too poor. But I'm not really sure how the botique 95% blends are and I'm glad lindt's aren't up to the challenge. It is hard enough to travel with a 90% addiction.